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Return of the King Sets Japan Record for Advanced Tickets
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Thursday, 7 Aug 2003
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Japanese distributor Nippon Herald Films has sold a record number of advanced tickets to The Lord Of The Rings: The Return Of The King - even though it does not open in Japan until Spring 2004.
13,645 advanced tickets were sold on August 2 in nine key cities for the third part of Peter Jackson's trilogy. This broke the one-day record sales in nine key cities previously set by Harry Potter And The Chamber Of Secrets with 11,220 tickets.
The high number of ticket sales is largely attributed to a Nippon Herald publicity campaign which saw the company offer 1,000 fans who bought a ticket on August 2 to meet Elijah Wood at a private party in Tokyo sometime next year.
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