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Carrie Underwood will sing jingles for Hershey
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Friday, 22 Jul 2005
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Carrie Underwood has landed herself a sweet deal.
The 22-year-old American Idol winner will lend her voice to a new ad campaign for Hershey, singing classic jingles in candy bar commercials.
Underwood will sing catchy tunes such as "Sometimes you feel like a nut...sometimes you don't" for Almond Joy and Mounds and "Give me a break" for Kit Kat Bars.
Using the newly minted star to sing the familiar jingles is intended to put a modern spin on an old favorite, according to Jay Cooper, Hershey's vice president of U.S. chocolate brands.
The new campaign will also give chocolate lovers the chance to earn T-shirts picturing Hershey's classic brands--Hershey's, Reese's, Kit Kat, Almond Joy and York--by sending in their candy wrappers as proof of purchase.
"I have such great memories of growing up and enjoying Hershey's chocolate," Underwood said in a statement. "I'm excited to be a part of this promotion--singing the Hershey's jingles on TV and helping give away these fun, vintage T-shirts."
The goldilocked crooner has also been selected as the new celebrity spokesmodel for Skechers--a post previously held by both Britney Spears and Christina Aguilera--and was chosen as PETA's Sexiest Vegetarian for 2005, along with Coldplay frontman Chris Martin.
Clearly, a little Idol status goes a long way.
Underwood and nine other Idol finalists are currently touring the country on the American Idols Live! Tour 2005, which wraps up in September.
Following the tour, Underwood is expected to release her debut album in November on 19 Recordings/Arista.
The "Inside Your Heaven" singer has already broken Billboard chart history by becoming the first country artist to have a single debut atop the Hot 100 Chart.
For those tune-carrying types aspiring to be the next Carrie, Kelly, Fantasia, Ruben or Clay, auditions for the fifth season of American Idol are being held this summer in Boston, San Diego, Denver, Chicago, Austin and Memphis.
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