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Captivity posters pulled down after complaints   

Thursday, 22 Mar 2007

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Disturbing new posters advertising horror movie Captivity are to be taken down from billboards in Los Angeles and New York following a string of complaints. Production house After Dark Films and officials at the Motion Picture Association of America were flooded with complaints when the posters went up last week. People felt the images of the abduction, torture and death of a young woman, portrayed by 24 star Elisha Cuthbert, were too graphic and insisted they be ripped down. The producers insist the billboards went up by mistake, and have agreed to pay for the removal of the ads in both cities. After Dark CEO Courtney Solomon tells trade paper The Hollywood Reporter the wrong files were sent to the printer, who then passed them on to the billboard company without approval from any executives. The producers were attending the ShoWest industry convention in Las Vegas last week and had no idea the wrong billboards were posted until they started receiving a flood of e-mails and phone calls from angry parents and offended women. Solomon says, "I wasn't going to go with this campaign. I thought it was OTT (over the top). Nothing like this can ever happen again. This was not a malicious act, not a PR stunt. We're truly sorry for anyone we offended." The Roland Joffe film will open in the US in May.




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