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Russel Crowe to head Sydney advertising campaign
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Tuesday, 29 Jan 2008
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Hollywood superstar Russell Crowe will head an advertising campaign for Sydney in the U.S. - after he was named as an ambassador for the Australian city. The Gladiator star - who was born in New Zealand - will feature in promotional campaigns to promote Sydney to the American market and increase visitors from the U.S. As well as Oscar-winning Crowe, other ambassadors who will appear in the promos include billionaire businessman Peter Holmes a Court and world-surfing champion Layne Beachley - both native Australians. Morris Lemma, premier of Sydney's state New South Wales, says, "They are international heavyweights who can influence people from industry, business, entertainment and sport. Their public support of Sydney will encourage people to visit and invest in business, tourism, the arts, sport and education. The Sydney ambassadors will be part of a promotional campaign that will appear in the U.S. later this year."
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